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Research papers

The future of consumer panels

This paper deals in the first instance with the set-up of the survey, including the relevant technical aspects, and then goes on to discuss the various research possibilities which the method can offer. We strongly recommend that the paper be...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987
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Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels